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Dear
Group Administrators,
With
the end of the DNA Day promotion, we (Bennett and Max), considered how to
continue offering the best prices, yet keep control in the lab to avoid
delays from high volume. Since demand is directly related to prices, we
decided to implement a temporary price rollback whenever lab capacity
allows us to do so.
Despite
an extremely successful sale, we believe that with our increased lab
capacity, we are able to continue offering reduced prices on several
tests. While the prices are not as low as they were for the DNA Day
promotion, you will notice that these temporary reductions are extremely
attractive, and should be a real incentive to anyone that did not take
advantage of the sale to order now, while the prices are reduced. With
this system in place, prices may go up on different tests at any time
based on lab volume.
Additionally,
on April 1st when we permanently reduced the price of the Y-DNA12 to $49,
we mentioned that our R&D team was working towards a price reduction
for the equivalent mtDNA basic test. Good news! Not only did we manage to
achieve this goal, but we did it for the mtDNAPlus test that covers both
HVR1 and HVR2. Therefore, we're discontinuing the HVR1-only test. Our
basic mtDNA test will now be the mtDNAPlus (HVR1+2) at the $49 price
point! We hope that with the basic Y-DNA and mtDNA tests very reasonably
priced, a whole new group of people will be tempted to begin their own DNA
experience and increase the size of your projects!
You are
welcome to spread the news, and as always, we thank you for your continued
support.
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